Compared to 2022, we will see that client preference is shifting to cheaper products. The share of merchandise with unit-total costs beneath RMB2,000 jumped from 18% in 2022 to this year’s 35%, whereas the contribution from dearer ones fell. The outperformance of each Heritage and Hard-Pure gold jewellery have both outperformed other products in sales and profitability proves that product innovation is vital to unlocking the potential for growth Jewelery News. Against this backdrop we undertook the fourth annual Chinese jewelry retailer survey in cooperation with China Gold News. To seize a comprehensive image, we collected 538 validated responses from jewellery retail shop managers and regional market administrators at each nationwide chains and native manufacturers in seventy six cities positioned inside 21 different provinces .
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